3-D projections that have been used by companies...

3-D projections that have been used: 

Some examples of companies use of projections are below:



Notes about the above video: I believe that the artist's incorporation of the building's architectural structure with the visual effects fascinating. I particularly enjoyed how the artist used explosions and cracks as visual effects (coupled with strong use of sound effects), in order to add drama to the sequence e.g. 0:24-0:31 seconds. Also, the opening of the building (0:46 seconds) added a real sense of 3-D elements to the sequence and I realised that this effect could be used in my own projection. For example, the building could be opened and could show what's inside of the building.



Notes about the above video: The first thing that struck me about this video was the time-lapse at the start of the video, showing the building from early evening to night. I found this personalised the video, as it allowed the audience to gain an insight into the work being done in order to set up the projectors. This video highlighted the artist's use of combining sound effects and music to the lighting of the projection. For instance, fast-pitch sound effects would fit to lighting that flashed quickly to the beat e.g. 0:30 seconds. Also, another effect that stood out well to me in this video, was the way that the building's columns augmented and changed their structure to the music. I feel that this effect could work really well in my sequence, if the building I select has columns, barriers, slabs, etc.



Notes about the video: I loved the artist's use of lighting within this video, and I feel it could work really well in my own projection sequence alongside architectural features such as columns, windows, tiling/slabs on walls or on the floor. I feel the lighting that followed a specific path to highlight the outline of the shoe (0:26-0:40 seconds) worked well in emphasising certain features on the shoe that might be unique selling points of the shoe e.g. the Nike brand logo adds status to the wearer. Therefore, I feel this effect works well in advertising the product incredibly well