This video covers:
- Transmedia - gives audience a 'complete' experience.
- 'The Matrix' - consumer needs to enter all forms of media to enjoy full story.
- Transmedia Storytelling - retains consumers and attracts new audiences through various mediums.
- Convergence Culture - represents an expanded opportunity.
- Immersive Storytelling
- Popular Transmedia Platforms i.e. film, books, games
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