Transmedia Storytelling - Henry Jenkins

Points covered in this video: Participatory Culture: - Participatory culture is collaborating together, in order to achieve something. - Engagement - Using popular culture to one's advantage? - Web 2.0 has allowed 68% of the public to participate with UGC. - Participatory culture is driven by Web 2.0. Transmedia Storytelling: - Elements are integral (all made at the same time) - transmedia storytelling depends on a synergy. - Each medium plays it's own role = important when managers/directors etc are choosing particular mediums, in order to achieve the desired effect. - Convergence in the media - Transmedia elements shown through companies' decisions to integrate film footage etc with video games. - Jenkins described "there's no single urtext/source where one can gain all the information needed to comprehend the matrix universe" = meaning there's no one medium that should be favoured over the other. - Often transmedia storytelling is based on individual characters and 1 story, but worlds, worlds that can hold lots of charactesr, stories etc - Closed narratives = traditional - audience leave the story behind etc, whereas with transmedia storytelling, we use participatory culture to become involved in different ways - the narratives are open-ended. - Transmedia storytelling has changed with technology - also participation of fans has changed. Companies adopt forms of marketing through synergy. - Transmedia storytelling is merchandise, collectables serve well in terms of experiencing the world - content spurs creatibity. Audience are no longer passively taking in info, but creating, with Web 2.0 i.e. YouTube. Henry Jenkins' key concepts: - Needs continuity - world contains continence but open - Drillability - Immersion - World building - Seriality - Subjectivity - Performance